When Was the Last Time Your T-Shirt Mattered?

Purchase a T-shirt now

Nickelback

Thanks to a new partnership between AAM and Von Dutch (www.vondutch.com), a purchase of a ‘No More Landmines’ t-shirt will help spread awareness of the global landmine crisis and raise much needed funds to clear landmines and assist landmine survivors.  Paul McCartney made the original red ‘No More Landmines’ t-shirt famous when he wore it onstage during his 2004 World Tour.  Now, Von Dutch has created their own version of the t-shirt which is being sold through AAM's website.

To kick off this initiative, Nickelback, the multi-platinum selling rock band, is modeling the t-shirt in a celebrity-themed magazine advertising campaign.  The ad campaign was shot by acclaimed portrait photographer, Michael Collopy whose portfolio includes a vast array of portraits from world leaders such as Pope John Paul II, Mikhail Gorbachev and Margaret Thatcher, to entertainers like Ella Fitzgerald, Mick Jagger, B.B. King and Luciano Pavarotti.  Award-winning advertising firm Avrett, Free, Ginsberg created  the ad design.  If you happen to see the ad or any celebs wearing the t-shirt, please email us at info@landmines.org  and let us know where you saw it and who was wearing it!

Click here to purchase a 'No More Landmines' t-shirt.